Plein Sport Fashion Show - Menswear Spring/Summer Collection 2018 (with interview)

Designer: Philipp PleinAtmosphere: Gogo-dancers and wrestlers constitute the background décor.Collection: A second show for this brand new line focused exclusively on sportswear, including Menswear and Womenswear. Tiger motifs can be found printed on jogging bottoms, leggings, and jackets. Skin-tight clothing makes itself stand out with imposing graphics, and a range of colours. Unlike other Philipp Plein collections, there is no sign of embroidery or rhinestone detailing.The brand naming displays itself on the elastic of bras, and boxing shorts.To note: The numerous accessories, sports bags, and trainers.Interview : Philipp Plein Sport is sexy because sport makes you feel sexy, makes you become sexy, and I heard, and I think it’s true, that when you do a lot of sports you have more fun with sex. It’s true!But no, sport is not fashion. Plein Sport, tonight, is not fashion. We don’t want to be fashion. Here, it’s all about the sport, and making a product which is correct for the athletes. We call it, ‘design follows function’. In the fashion world, they don’t think about function, there are a lot of things which are uncomfortable. I know, and you know, girls, that when you wear shoes, high-heels, your feet always hurt, but you look sexy. For sport, this is not possible. We have to have comfortable shoes, so you can run. So we have to think different. It’s a new challenge for me. It’s very exciting. I mean, this brand is literally only 10 months old. You can imagine, this is our second show, we already have 11 stores open, and we’re going to have over 30 stores at the end of the year. We’re growing very fast, and it’s a niche. It’s the first real luxury active-sportswear brand in the world. Our task is to position the brand above all the other competitors in the market, because there is nobody at the moment, but the market is huge, from a business point of view, and this makes it grow so fast. Music of the show (only to be used in the context of the show, protected by the right to information)

Copyright : Paris Modes Productions