FENDI Fashion Show - Menswear Spring/Summer Collection 2018 (with interviews)

Artistic Director: Silvia FendiAtmosphere: A collection entitled 'Fendi Friday! Fendi Fri-Yai!'A wardrobe for a man who may work in a variety of locations, whether that be the office, or the beach. The silhouette named "Skype" by Silvia Fendi, is broken down into two parts. The very formal top, with shirt, tie, and jacket, as well as more casual Bermuda shorts and backless loafers.To note: The touches of fur on the sleeves of the jackets, and of shaved mink combined with leather. Lightness and transparency for jackets and parkas in checked organza.Focus on: The prints by English artist Sue Tilley who decorates by everyday items (bananas, cappuccinos, glasses, corkscrews, and lamps), the blouses, the accessories, and even the interior of the Peekaboo bag.+ The Fendi logo is displayed like a military patch on jackets, and on trouser waistbands.+ On the accessories, the elasticated moccasins, and the caps with leather visor. The suspenders attached to the trousers.*A printed tie from the house’s archives.Interviews :Silvia Venturini Fendi: I love contrasts. I worked on what I call the ‘Skype look’. You have a formal garment on top and it’s worn with short pants or beach shoes, because now, really the office, it's all over the place. We can work from home, we can work by the sea. It is a reflection on the "executive attire", of office clothes, of the businessman, which is changing. That's why I called it the "Fendi Friday" collection. It's like that today, it can be Friday every day of the week, and is shown by the way we dress.Pietro Beccari: You have to find a balance between millenials and 40 to 50-year-old clients, like myself, because it's very important to find a balance between the two. And the product, today on the catwalk, yes, there were pieces for "millenials" but also fantastic pieces with incredible craftsmanship, which only Fendi knows how to do, and which are aimed at a slightly riper audience, slightly more adult.I would say that Menswear is a very interesting market all over the world, and especially in the Chinese and Asian world, it's no secret, all brands have growth reservoirs out there. Menswear represents an incredible growth engine, it has more than doubled in the past 3 years, and we aim to double again in the years to come.Music of the show (only to be used in the context of the show, protected by the right to information)

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