O modelo de negócio direto ao consumidor começou por ser usado pelas marcas digitais. Agora, também as marcas de luxo e desportivas estão a apostar nos websites e redes sociais e a dinamizar a cadeia de retalho própria.
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4 elementos publicados com a(s) palavra(s) ou expressão(ões) Outdoor Voices em News, Tendências, Vídeos, Galerias de fotos, Agenda e e classificados por "data decrescente".
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![]( "Marcas cortam nos intermediários")
Marcas cortam nos intermediários -
![]( "As forças do athleisure")
As forças do athleisureO athleisure, que injetou o desporto no quotidiano dos consumidores, foi tendência do ano em 2016, mas, desde então, tem tido altos e baixos.
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![]( "A febre do calçado desportivo")
A febre do calçado desportivoA crescente onda de interesse do consumidor encaminhou o calçado desportivo para o pódio dos objetos de cobiça, para o estrelato das coleções-cápsula e para o mediatismo das redes sociais.
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![]( "Athleisure veio para ficar")
Athleisure veio para ficarO mundo do vestuário e calçado de desporto está a mudar e a entrar na vida quotidiana, no trabalho e até no segmento de cerimónia.
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![]( "District Vision fait son retour en France")
District Vision fait son retour en France...(incluant également des opticiens), principalement aux Etats-Unis (chez Dover Street Market, Fred Segal, Totokaelo et Outdoor Voices entre autres), District Vision est aujourd’hui en développement et cible plus par...
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![]( "Hoka One One et Outdoor Voices font la paire")
Hoka One One et Outdoor Voices font la paire...Sanuk...) signe une collaboration avec la marque d'activewear texane Outdoor Voices autour de sa chaussure de running Clifton 4.La Clifton 4 de Hoka One One x Outdoor Voices se décline en trois coloris Cette basket...
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![]( "Outdoor Voices : l'ex-patron de J.Crew investit et devient président du board")
Outdoor Voices : l'ex-patron de J.Crew investit et devient président du board...clairement épauler la fondatrice d'Outdoor Voices puisqu'il devient président du conseil d'administration de la marque.Si Outdoor Voices bénéficie d'un engouement outre-Atlantique, la marque n'en est pas encore à r...
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![]( "A.P.C. se donne un ton sport avec Outdoor Voices")
A.P.C. se donne un ton sport avec Outdoor Voices...La marque française propose une sélection de pièces sportives imaginées en collaboration avec la marque américaine Outdoor Voices, dans laquelle elle avait pris une participation l'an dernier.
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![]( "Jean Touitou, le PDG d'A.P.C, conteste le principe du « See now, buy now »")
Jean Touitou, le PDG d'A.P.C, conteste le principe du « See now, buy now »...Présent à New York cette semaine pour présenter la dernière collection d’A.P.C et sa nouvelle collaboration avec Outdoor Voices, la marque de prêt-à-porter sport dont il est l'un des investisseurs, Jean Touitou con...
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![]( "L’enseigne Outdoor Voices ouvre son premier magasin à New York")
L’enseigne Outdoor Voices ouvre son premier magasin à New York...Broome Street et de Lafayette Street, dans le quartier de SoHo, que vient d’ouvrir le second magasin de l’enseigne Outdoor Voices (199 Lafayette Street). Fondée en 2012 par Tyler Haney, la marque de running et fit...
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![]( "A.P.C. investit dans une marque de sport")
A.P.C. investit dans une marque de sport...cède aux charmes du fitness et du running. La société fait partie des nouveaux actionnaires de la marque américaine Outdoor Voices.
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![]( "Madewell and Outdoor Voices launch collaborative collection")
Madewell and Outdoor Voices launch collaborative collection...J. Crew-owned retailer Madewell has partnered with Texas-based active lifestyle brand Outdoor Voices for a limited-edition collection of activewear and everyday items, including tops, leggings and accessories.
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![]( "Nordstrom brings two new faces to board of directors")
Nordstrom brings two new faces to board of directors... Dollar Shave Club, Jet and Warby Parker.Green currently serves as a member of the board of directors at Glossier, Outdoor Voices, Ritual, Inturn and Indigo Fair, among other Forerunner portfolio companies, and has...
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![]( "Outdoor Voices appoints Nike and Under Armour alum as new president and COO")
Outdoor Voices appoints Nike and Under Armour alum as new president and COO...Austin, Texas-based outerwear brand Outdoor Voices has announced the appointment of former Nike and Under Armour executive Pamela Catlett as president and chief operating officer. Catlett joins Outdoor Voices from Under ArmourIn her new role,
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![]( "Millard Drexler retires as J. Crew chairman")
Millard Drexler retires as J. Crew chairman...company to devote his time to the development of Drexler Ventures, LLC, the company he uses to invest in brands like Outdoor Voices and Warby Parker, as well as to other interests. He will be succeeded by Chad Leat...
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![]( "Hoka One One collaborates with Outdoor Voices on footwear collection")
Hoka One One collaborates with Outdoor Voices on footwear collection...three colorways designed to complement Outdoor Voices’ new running collection: pale blush and mist green for women, and midnight navy for both women and men. “We are thrilled to partner with Outdoor Voices to introduce a special edition...
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![]( "Outdoor Voices uses AR to launch OV Trail Shop running collection")
Outdoor Voices uses AR to launch OV Trail Shop running collection...Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.
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![]( "Mickey Drexler appointed board chairman of Outdoor Voices")
Mickey Drexler appointed board chairman of Outdoor Voices... Drexler left his role as CEO in June of this year as the company struggled with falling sales.Facebook: Outdoor Voices Outdoor Voices launched in 2014 and has quickly developed a following among millennial and Ge...
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![]( "Monogram and Man Repeller partner on t-shirt capsule")
Monogram and Man Repeller partner on t-shirt capsule...Man Repeller Fruitcake t-shirt Medine has collaborated with numerous brands and retailers in the past, including Outdoor Voices on athletic apparel, Net-a-Porter for footwear, and Atea Oceanie on a ready-to-wear c...
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![]( "A.P.C. strikes sporty note with Outdoor Voices")
A.P.C. strikes sporty note with Outdoor Voices...The French brand has created a selection of activewear items designed in collaboration with US label Outdoor Voices, in which it acquired a stake last year.
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![]( "Jean Touitou, CEO of France's A.P.C., disputes the 'see now, buy now' principle")
Jean Touitou, CEO of France's A.P.C., disputes the 'see now, buy now' principle...economic model. Jean Touitou was in New York to present A.P.C.'s latest collection, and a new collaboration with Outdoor Voices, a brand of sports ready-to-wear apparel in which he is an investor, and he has dispu...
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![]( "Instagram: è svolta con il nuovo pulsante \"acquista\" nell'interfaccia")
Instagram: è svolta con il nuovo pulsante "acquista" nell'interfaccia...Beauty, KKW, Kylie Cosmetics, MAC Cosmetics, Michael Kors, NARS, Nike, NYX Cosmetics, Oscar de la Renta, Ouai Hair, Outdoor Voices, Prada, Revolve, Uniqlo, Warby Parker e Zara.
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![]( "Jean Touitou, il PDG di A.P.C, contesta il principio del “See now, buy now”")
Jean Touitou, il PDG di A.P.C, contesta il principio del “See now, buy now”...nte a New York la scorsa settimana per presentare l'ultima collezione di A.P.C e la sua nuova collaborazione con Outdoor Voices, il marchio di prêt-à-porter-sport di cui è uno degli investitori, Jean Touitou ha con...
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![]( "亚马逊也危险了？Instagram将打造在线购物中心")
亚马逊也危险了？Instagram将打造在线购物中心...Maxey日前透露，品牌将尝试在Instagram上推出新的运动鞋和服装，“我们的消费者在Instagram上花费了大量时间来研究我们的产品，并与朋友联系以获得意见，最终作出购买。” 此外，Nike、优衣库、Warby Parker、Outdoor Voices、Prada、Dior和Kylie Cosmetics等20多个品牌也在测试Instagram的新功能。Burberry表示，希望能够通过加深与Instagram等社...
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![]( "专门服务互联网新锐品牌，Quiet Logistics 借助仓库机器人提高配送效率")
专门服务互联网新锐品牌，Quiet Logistics 借助仓库机器人提高配送效率...Locus Robotics 进行合作，他们研制出了一款专门用于配送中心的机器人。这些机器人能够搬运重物进行长距离运动，也能够从极高的货架上抓取商品，极大地提高了公司的配货速率。互联网行李箱品牌 Away、互联网运动时尚品牌 Outdoor Voices、互联网时尚品牌 Bonobos 等品牌都是 Quiet Logistics 的合作伙伴。Quiet Logistics 创始人兼首席执行官 Bruce Welty 解释， ...
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![]( "潮流交替，紧身裤正威胁牛仔裤市场")
潮流交替，紧身裤正威胁牛仔裤市场...on而言或将是一大威胁。 与此同时，试水时尚化失败的Under Armour也在今年初表示将回归专业运动市场，推出更多创新的功能性运动服饰，其中也包括了紧身裤这一产品。此外，紧身裤潮流还催生了许多新兴小众的运动品牌，例如美国的Outdoor Voices和国内的Particle Fever（粒子狂热）等。 尽管这一细分领域的竞争越来越激烈，占据先机的lululemon依然握有定价权。据2018年统计数据，lululemon的...
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![]( "进一步提高消费者忠诚度：Lululemon 将推出付费会员计划，年费初定价128美元")
进一步提高消费者忠诚度：Lululemon 将推出付费会员计划，年费初定价128美元...物也可以享受免邮服务。 Calvin McDonald介绍，在测试中，消费者对会员计划的反响极好，因此会员费率还有很大的上浮空间。这项服务使消费者看到了品牌在产品之外的价值，参加项目将大大增强消费者对品牌的忠实度。近年来， Outdoor Voices、Bandier 和由好莱坞女星 Kate Hudson创办的 Fabletics 等新兴运动时尚品牌纷纷涌入瑜伽服市场。维护客户忠诚度对于Lululemon 来说就显得尤为...
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![]( "互联网时尚品牌高效运作背后的“送水人”：Backbone PLM 完成800万美元A轮融资")
互联网时尚品牌高效运作背后的“送水人”：Backbone PLM 完成800万美元A轮融资...问题对新产品开发过程产生也带来了一些负面影响。Backbone PLM 介绍，凭借其解决方案，新成立的公司可以在30天内启动并开始运营。该公司目前与100多个具有创新性的互联网直销品牌合作，包括： Allbirds、Kith、Outdoor Voices、Parachute Home、Stitch Fix 和 Warby Parker。此次融资将使 Backbone PLM 加速其增长并推动其产品生命周期管理平台的持续创新。...
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![]( "美国时尚零售界的传奇人物 Mickey Drexler表示：实体零售并非临近末日，它让商品更鲜活！")
美国时尚零售界的传奇人物 Mickey Drexler表示：实体零售并非临近末日，它让商品更鲜活！...将呈现完全不同以往的东西，能否成功取决于管理层的表现。”在离开 J. Crew 管理岗位之后， Mickey Drexler 成立了投资公司 Drexler Ventures，重点关注互联网创业品牌，领投了互联网运动时尚品牌 Outdoor Voices，并成为其董事会主席；此外，他目前还是互联网眼镜品牌 Warby Parker 的董事会成员兼投资人。Mickey Drexler 对于传统零售商的忠告是：不断升级自己的业务...
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![]( "Rihanna会抢走”维密“的市场份额吗？！首个内衣系列 Savage x Fenty 面世")
Rihanna会抢走”维密“的市场份额吗？！首个内衣系列 Savage x Fenty 面世...的助推作用。通过与 Puma 的合作，Rihanna 在 Nike、Adidas、Under Armour 和 Lululemon 等品牌分割占据的运动市场获得一席之地，而考虑到她的名气和消费者互动，她完全有潜力推出个人品牌。Outdoor Voices、A Day 等互联网品牌的成功，证明了她有进军这一特定领域的机会。”NPD Group Inc 首席行业顾问 Marshal Cohen 认为，Savage x Fenty...
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![]( "美国互联网运动时尚品牌Outdoor Voices完成C轮融资3400万美元，谷歌旗下风投公司领投")
美国互联网运动时尚品牌Outdoor Voices完成C轮融资3400万美元，谷歌旗下风投公司领投...美国互联网运动时尚品牌 Outdoor Voices 宣布完成C轮融资3400万美元。Outdoor Voices 将自己视为创新型企业，在竞争日益激烈的运动服行业，致力于研究与开发耐用性运动服。
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![]( "成分、定价完全透明化！从新兴美容品牌的七大举措，看美容行业的新趋势")
成分、定价完全透明化！从新兴美容品牌的七大举措，看美容行业的新趋势...一直致力于与千禧一代消费者“透明对话”。去年9月份 Glossier 推出了首个身体护理系列 Body Hero，其广告也十分别出心裁，邀请来自五个不同职业领域的优秀女性裸体拍摄（包括大码模特 Paloma Elsesser，Outdoor Voices 创始人 Tyler Haney 等），旨在展现女性最真实的身体。 就在本月中旬，CVS Health 宣布将禁止自有美容品牌在社交媒体等其它营销渠道使用修过的图片，旗下药...
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![]( "原生互联网品牌如何玩转新一代实体零售：三个品牌开店的最新案例")
原生互联网品牌如何玩转新一代实体零售：三个品牌开店的最新案例...大街461号预计将于2018年2月开张。互联网时尚运动品牌 Outdoor Voices 计划在加州的旧金山和洛杉矶开设两家永久性门店，其中首先对外开放的旧金山门店坐落于 Hayes Valley 的 Hayes 街555号。12月2日正式营业的新门店借鉴当地建筑和茶馆样式，配备客舱式试衣间、实时播放中央公园自然环境的内嵌式投影屏幕、及红杉木板等购自当地的建材。 位于 8425 Melrose 的 Outdoor Voices 洛杉矶门店将于12月9日开张，门店内部设计充斥着地质
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![]( "A.P.C. strikes sporty note with Outdoor Voices")
A.P.C. strikes sporty note with Outdoor Voices...The French brand has created a selection of activewear items designed in collaboration with US label Outdoor Voices, in which it acquired a stake last year.
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![]( "「A.P.C.」からアクティブウエアが登場 NYブランドとコラボ")
「A.P.C.」からアクティブウエアが登場 NYブランドとコラボ...NY発アクティブウエアブランド「アウトドアヴォイシズ（Outdoor Voices）」によるカプセルコレクション「アー・ペー・セー アウトドアヴォイシズ（A.P.C. Outdoor Voices）」が、8月31日に発売された。メンズはスウェットやランニングパンツ、ウィメンズはレギンスやスポーツブラ、ボディスーツなど幅広いアイテムをラインナップし、両ブランドの店舗と公式サイトで取り扱っている。A.P.C. Outdoor Voices 今回のコラボレーションは、「アー・ペー・セ
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![]( "A.P.Cのジャン・トゥイトゥ、“見てすぐ買える”コレクションを疑問視")
A.P.Cのジャン・トゥイトゥ、“見てすぐ買える”コレクションを疑問視...アーペーセー（A.P.C）」ジャン・トゥイトゥは、この新しい動きに懐疑の目を向けているという。米Fashionista誌に話した。 先日のニューヨーク ファッションウィークでは、スポーツウェアブランド「アウトドア・ボイス（Outdoor Voices）」とのコラボレーションコレクションを発表した「アーペーセー」だが、ジャン・トゥイトゥCEOは「See now, buy now（今見て、今買う）」というコンセプトには否定的...
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![]( "Outdoor Voices appoints Nike and Under Armour alum as new president and COO")
Outdoor Voices appoints Nike and Under Armour alum as new president and COO...Austin, Texas-based outerwear brand Outdoor Voices has announced the appointment of former Nike and Under Armour executive Pamela Catlett as president and chief operating officer. Catlett joins Outdoor Voices from Under ArmourIn her new role,
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![]( "Hoka One One collaborates with Outdoor Voices on footwear collection")
Hoka One One collaborates with Outdoor Voices on footwear collection...three colorways designed to complement Outdoor Voices’ new running collection: pale blush and mist green for women, and midnight navy for both women and men. “We are thrilled to partner with Outdoor Voices to introduce a special edition...
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![]( "Outdoor Voices uses AR to launch OV Trail Shop running collection")
Outdoor Voices uses AR to launch OV Trail Shop running collection...Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.
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![]( "Mickey Drexler appointed board chairman of Outdoor Voices")
Mickey Drexler appointed board chairman of Outdoor Voices... Drexler left his role as CEO in June of this year as the company struggled with falling sales.Facebook: Outdoor Voices Outdoor Voices launched in 2014 and has quickly developed a following among millennial and Ge...
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![]( "A.P.C. strikes sporty note with Outdoor Voices")
A.P.C. strikes sporty note with Outdoor Voices...The French brand has created a selection of activewear items designed in collaboration with US label Outdoor Voices, in which it acquired a stake last year.
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![]( "Jean Touitou, CEO of France's A.P.C., disputes the 'see now, buy now' principle")
Jean Touitou, CEO of France's A.P.C., disputes the 'see now, buy now' principle...economic model. Jean Touitou was in New York to present A.P.C.'s latest collection, and a new collaboration with Outdoor Voices, a brand of sports ready-to-wear apparel in which he is an investor, and he has dispu...
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![]( "A.P.C. invests in a sports brand")
A.P.C. invests in a sports brand...founder of A.P.C., fell for the lure of fitness and running. The company is among the new shareholders of US brand Outdoor Voices.
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![]( "Madewell and Outdoor Voices launch collaborative collection")
Madewell and Outdoor Voices launch collaborative collection...J. Crew-owned retailer Madewell has partnered with Texas-based active lifestyle brand Outdoor Voices for a limited-edition collection of activewear and everyday items, including tops, leggings and accessories.
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![]( "Nordstrom brings two new faces to board of directors")
Nordstrom brings two new faces to board of directors... Dollar Shave Club, Jet and Warby Parker.Green currently serves as a member of the board of directors at Glossier, Outdoor Voices, Ritual, Inturn and Indigo Fair, among other Forerunner portfolio companies, and has...
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![]( "Outdoor Voices appoints Nike and Under Armour alum as new president and COO")
Outdoor Voices appoints Nike and Under Armour alum as new president and COO...Austin, Texas-based outerwear brand Outdoor Voices has announced the appointment of former Nike and Under Armour executive Pamela Catlett as president and chief operating officer. Catlett joins Outdoor Voices from Under ArmourIn her new role,
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![]( "Millard Drexler retires as J. Crew chairman")
Millard Drexler retires as J. Crew chairman...company to devote his time to the development of Drexler Ventures, LLC, the company he uses to invest in brands like Outdoor Voices and Warby Parker, as well as to other interests. He will be succeeded by Chad Leat...
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![]( "Hoka One One collaborates with Outdoor Voices on footwear collection")
Hoka One One collaborates with Outdoor Voices on footwear collection...three colorways designed to complement Outdoor Voices’ new running collection: pale blush and mist green for women, and midnight navy for both women and men. “We are thrilled to partner with Outdoor Voices to introduce a special edition...
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![]( "Outdoor Voices uses AR to launch OV Trail Shop running collection")
Outdoor Voices uses AR to launch OV Trail Shop running collection...Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.
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![]( "Outdoor Voices to open first California stores in December")
Outdoor Voices to open first California stores in December...Outdoor Voices is set to open its first permanent retail locations in California in San Francisco and Los Angeles, with the first of the two opening in San Francisco at 555 Hayes Street, in Hayes Valley.Outdoor Voi...
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![]( "Mickey Drexler appointed board chairman of Outdoor Voices")
Mickey Drexler appointed board chairman of Outdoor Voices... Drexler left his role as CEO in June of this year as the company struggled with falling sales.Facebook: Outdoor Voices Outdoor Voices launched in 2014 and has quickly developed a following among millennial and Ge...
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![]( "Monogram and Man Repeller partner on t-shirt capsule")
Monogram and Man Repeller partner on t-shirt capsule...Man Repeller Fruitcake t-shirt Medine has collaborated with numerous brands and retailers in the past, including Outdoor Voices on athletic apparel, Net-a-Porter for footwear, and Atea Oceanie on a ready-to-wear c...
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![]( "A.P.C. strikes sporty note with Outdoor Voices")
A.P.C. strikes sporty note with Outdoor Voices...The French brand has created a selection of activewear items designed in collaboration with US label Outdoor Voices, in which it acquired a stake last year.
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![]( "Mickey Drexler appointed board chairman of Outdoor Voices")
Mickey Drexler appointed board chairman of Outdoor Voices... Drexler left his role as CEO in June of this year as the company struggled with falling sales.Facebook: Outdoor Voices Outdoor Voices launched in 2014 and has quickly developed a following among millennial and Ge...
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![]( "A.P.C. strikes sporty note with Outdoor Voices")
A.P.C. strikes sporty note with Outdoor Voices...The French brand has created a selection of activewear items designed in collaboration with US label Outdoor Voices, in which it acquired a stake last year.
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![]( "Retailer Outdoor Voices opens its first New York store")
Retailer Outdoor Voices opens its first New York store...Retailer Outdoor Voices has recently opened its second store at 199 Lafayette Street, New York, on the corner between Broome St. and Lafayette St. in Soho. The US running and fitness brand, whose style combines sp...
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![]( "A.P.C. invests in a sports brand")
A.P.C. invests in a sports brand...founder of A.P.C., fell for the lure of fitness and running. The company is among the new shareholders of US brand Outdoor Voices.