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Best of 2013 : Fashion creates its own cinema !

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Fashion advertisements are always highly aesthetically pleasing, calling upon famous artists and directors, usually telling very glamorous tales and even becoming short films. amongst the themes that emerged this year, we notice the arty trend and particularly kenzo’s dynamic collages created by mat meitland. another example is fendi who honours art by producing a film inside the palais farnèse in rome.moving on from art to love with a capital l, as at miu miu with this intoxicating dance between women...or with an extremely cinematographic couple portrayed by matthew mcconaughey and scarlett johansson in a black and white film shot in new york by martin scorsese for dolce & gabbana fragrance ‘the one’.the story can also be built with real couples, as shown by sienna miller and tom sturridge for burberry, who even agreed to kiss, a kiss which was reinterpreted throughout the collection.italy is honoured by dolce & gabbana, celebrating the summer with an italian family starring monica belluci and by wes anderson for prada, inviting us into an italian village.advertising campaigns develop into real short films, where the clothes are forgotten in favour of a story. a wonderful example is chanel and the different films directed by karl lagerfeld, lasting almost 20 minutes with an array of actors, each season revealing a little more about the history of the house.with the films of chanel, miu miu, kenzo, fendi, dolce&gabbana parfums, dolce&gabbana, burberry prorsum, prada. music free of right/bandit & nikit 2012