Max azria has passed away. the tunisian born french fashion designer made his name in the united states by founding a group composed of several fashion labels including the most well-known, a ready-to-wear brand called bcbg max azria that used to show in new york during fashion week. he also bought a few french brands such as hervé léger whose famous bandage dresses have been very popular on the red carpet.his passion for fashion was shared with his wife, lubov azria, who contributed to the creative studio and who always came to greet everyone by his side. after selling the shares of his company, he gave up his duties and left the fashion world in 2016.interview with max azria:we can say that fashion in general was born in france and grew up in france and europe but today the earth has become one country, just one country so there is this global unity that changes things.the love for what we do helps us continue a bit more each day and we love what we do so we do it with passion. passion plus passion equals what you see on the runway.